and again with the shock and awe.

"Under the Bush administration, the federal government has aggressively used a well-established tool of public relations: the prepackaged, ready-to-serve news report that major corporations have long distributed to TV stations to pitch everything from headache remedies to auto insurance."

http://www.nytimes.com/2005/03/13/politics/13covert.html

(mentioned as an aside today by Free Range Librarian)